Faxed, a social, poster and event campaign, was born after I realised
how few people in New Zealand knew about the humanitarian crisis in Yemen. The
project began with two main goals: to encourage New Zealanders to learn
about the crisis in Yemen, and, shine a light on Yemeni voices in spaces
where they’re not usually heard.
I put a call-out to designers
to: learn about the crisis, make a poster, share it on their socials
and pass on the challenge, resulting in an online and OOH poster campaign. Alongside
this, Yemeni voices were brought into NZ conversations through interviews shared
on social channels to local NZ audiences.
The two parts of the campaign
were brought together through a poster exhibition and Yemeni film screening,
creating an intersect between the NZ and Yemeni community, encouraging
conversation and raising funds for the cause.
