Branding / Web / Social / Video / Illustration
Hilo Rojo is an organisation working to improve the lives of vulnerable children, women and families in Trujillo, Peru through educating, engaging and strengthening their community.
When updating their brand the aim was to simplify their message and donation platform so that the amazing work they do was clear and easy for supporters to get involved. By using the ‘hilo rojo’ (red thread) motif alongside minimalist type treatment and real-life photography/video the rebrand created a cohesive message, while allowing room for each individual project to shine.
hilorojo.org