Anna Marshall Design
Kowhai Pacific Ltd
Branding / Print / Web
Kowhai Pacific Ltd.
work with growers from South America, exporting fresh fruit to the Asian market. The company was successful, having been in the industry for more than 20 years, however they lacked a clear visual language to represent this.
Inspired by their name, the redesign uses a Kowhai flower motif as the basis for their branding. The brand identity was simplified to a set of shapes making the company easily recognisable in comparison to the cluttered design approach of competitors. This redesign enabled Kowhai Pacific to appeal to new customers, while strengthening their image in the eye of clients they’ve had for years.