Rascal + Friends

Art Direction / Illustration / Packaging / Web / Social / Video

             Rascal + Friends don’t just make seriously good nappies, but have built a community of parents in +20 countries around the world who have each other’s backs through the fun, messy and challenging times that come with raising rascals.

As their lead designer I have developed R+F’s brand aesthetic across all visual touch points. From directing photoshoots with crying babies, working with developers to refresh our website, to refining our overall visual language. All in the name of keeping  R+F’s designs fresh, cohesive and in-line with the tongue-in-cheek nature of the brand.